An Analysis of Amy Chuas Why Chinese Mothers Are Superior

Fanatics have their dreams, wherewith they weave a paradise for a sect ¦ (Keats). It is difficult to read Amy Chuas article, Why Chines Mothers Are Superior, and not think of preceding quotation by John Keats. Chua references a great deal of behavior that one could rightful consider fanatical. Some of it she attributes to herself, while others of it pertain to her ilk which she is generous enough to admit not only includes Asian mothers but also Indian, Jamaican, Irish and Ghanaian parents (Chua). Yet what is truly interesting about this article is the fact that she is able to rationalize such behavior in a way that would almost make sense ¦were it not used to support such fanaticism. The crux of the authors point is that Chinese mothers consider themselves administering a particularly austere form of parenting which allegedly benefits the child. In and of itself, there is nothing wrong with parents raising children with a degree of strictness. For instance, there is a longstanding tradition of corporal punishment in the African American community (No author) which demonstrates a degree of austerity that not even Chua and her kind seem to engage in (or that she mentions in the article, rather). However, what the author is actually discussing the most is the assertion of the will of the parent over that of the child, which does not appear to be a particularly efficacious means of fostering independence, thinking for ones self, leadership, or a host of other

Essay on Who Is Responsible For Duncans Death - 961 Words

We certainly know that the direct responsible for Duncan’s death is Macbeth. However this does not necessarily mean he is to blame, for his violent death is obviously the consequence of certain influences that forced Macbeth to perform his fatal deed. Furthermore, to unearth the truth about who is really the guilty for Duncan’s murder we must explore the influences the different characters have on Macbeth’s impulses and the overall scenario of the slaying. Firstly, we shall consider Lady Macbeth and Macbeth as they are the two who planned and performed the murder. Although after the witches told Macbeth that he was to be king and he was burning in desire to be so he, on first instance, decided that if fate had determined that he was to†¦show more content†¦Nonetheless we must do the same with Lady Macbeth as we did for his husband, look at the causes for her actions. When we meet Lady Macbeth after she finishes reading Macbeth’s letter we know immediately that she is determined to be the queen of Scotland (â€Å"Glamis thou art, and Cawdor; and shalt be / What thou art promised.†) So at the same time the cause for Macbeth’s action of killing the king was caused directly by Lady Macbeth, the reason for her wish is because of Macbeth. Even thou it seems like a circular argument we find an outlet for it when we consider the responsibility of the witches. An important question every serious reader of Macbeth will probably ask himself at one point is, would Macbeth have killed Duncan and become king if the witches hadn’t tell him he would? Even though we do not get to know Macbeth before he is revealed such crucial prophecy we have no indication to think that he had serious aspirations to the throne before that. Yet it seems as if â€Å"The Sisters of Destiny† knew that if they made Macbeth aware of his fate he would by instinct seek for the throne. This means their prophecy cannot be considered a true, complete one, as it needs its own existence to be fulfilled. If we try to look, once again, for the motive of the witches’ revelation we reach a dead end. Apparently the witches do so without an aim or reason at all, fact which adds to the greatShow MoreRelatedWho Is Responsible for Duncans Death?984 Words   |  4 PagesWe certainly know that the direct responsible for Duncan s death is Macbeth. However this does not necessarily mean he is to blame, for his violent death is obviously the consequence of certain influences that forced Macbeth to perform his fatal deed. Furthermore, to unearth the truth about who is really the guilty for Duncan s murder we must explore the influences the different characters have on Macbeth s impulses and the overall scenario of the slaying. br brFirstly, we shall consider LadyRead MoreMacbeth Is Entirely Responsible for His Own Demise Essay620 Words   |  3 PagesShakespeare’s Macbeth is a tragedy about a war hero named Macbeth, who follows his ambition with evil and who is repaid with evil. He is responsible for his own demise although only to a certain extent. There were many other factors that contributed to the tragic that could have been avoided - for example how the witches’ predictions are responsible for influencing Macbeth’s thoughts although ultimately no one told Macbeth to kill Duncan. Lady Macbeth was also a very influentia l character which manipulatedRead MoreLady Macbeth Is Responsible for the Fall of Macbeth899 Words   |  4 PagesLady Macbeth is responsible for the fall of her husband It can be said that Lady Macbeth is responsible for the fall of Macbeth. I believe that she was partly responsible for this. I believe that two sets of people are responsible for the fall of Macbeth.. Secondly I believe that Lady Macbeth is responsible for his fall. She urges him to kill Duncan questioning his manly-hood and saying that he was too kind. Finally I believe that the witches played a huge part in the fall of Macbeth. The witchesRead MoreMacbeth Essay on Evil1092 Words   |  5 Pagestragedy, Macbeth is a part of several murders, including the murder of King Duncan of Scotland. Macbeth performs these murders after he encounters the weird sisters and hears the prophecy that he will one day become the King of Scotland. But although Macbeth was the one that was directly involved in every murder, there are other influences that have an impact on his pursue for the crown of Scotland and could be responsible for the evil done in the play. When Lady Macbeth first hears about th e prophecyRead MoreResponsibility for the Tragic Events in Macbeth by William Shakespeare777 Words   |  4 Pages Macbeth is one of Shakespeare four great tragedies. The witches, Lady Macbeth and Macbeth were all responsible for the tragic events that occurred, to some extent. The witches were the ones to start the evil as they drilled the prophecies into Macbeth. His vaulting ambition drove him to perform not only the murder of Duncan but of many others, and Lady Macbeth also had a part in persuading him to do it. She keeps very calm until guilt suddenlyRead MoreMorality in Macbeth961 Words   |  4 PagesThose who take moral actions are rewarded for them while those who take immoral actions are punished. In the play, Duncan and Macbeth are rewarded for their notable actions. Macbeth and Lady Macbeth have strong ambitions that they achieve through immoral actions. Ultimately, after a tragic downfall, justice is served through punishing all responsible for immoral actions. King Duncan was an honest king favored by many. His generosity is shown when he titles Macbeth Thane of Cawdor. King Duncan proclaimsRead MoreLady Macbeth By William Shakespeare1163 Words   |  5 PagesThrough the play of Macbeth by Shakespeare, Lady Macbeth is responsible for Macbeth’s actions through her manipulation. In Act One of the play she is especially responsible for his actions, then does not do much after the murder of King Duncan but she still plays a crucial role in the downfall of Macbeth. Lady Macbeth starts out as this assertive and powerful woman then wanes out, not having that much of a role in Macbeth’s plans. Macbeth then picks up the metaphorical torch and continues to thoughtlesslyRead MoreEssay on Lady Macbeth by William Shakespeare770 Words   |  4 PagesMacbeth. But who or what is responsible for the tragic downfall of Macbeth? I believe Macbeths is partly responsible for the tragic events that take place, including the murder of King Dunca n, Banquo, Lady Macduff and her children. However, Macbeth was influenced by the supernatural witches and by the strict pressure of his wife, Lady Macbeth. The themes of Fate, Ambition, Greed and Manhood are expressed in Macbeths action and his tragic downfall. Firstly, Macbeth is partly responsible for the tragedyRead MoreMacbeth Character Analysis850 Words   |  4 Pagesplay is when Macbeth murders King Duncan, But the real evil genius behind the murder is Lady Macbeth, who forced Macbeth to kill King Duncan, which brings up the argument, whos responsible for the murder of King Duncan? A Lot of people also ask, who’s more evil? Macbeth, or Lady Macbeth? Macbeth may have been the one who stabbed Duncan in the back and killed him, but Lady Macbeth is the one responsible for his death. Lady Macbeth had a big plan to murder King Duncan, the murder wouldn’t of happenedRead More Macbeth and the Witches Essay1011 Words   |  5 Pagesthe beginning of the play are responsible for the introduction of the ideas that caused Duncan’s death and Macbeth’s destruction but not for Macbeth’s actions themselves. They recount to Macbeth three prophecies; that Macbeth will be: 1) Thane of Cawdor, 2) Thane of Glamis, and 3) King. Macbeth welcomes the ideas spawned from the witches’ prophecies, which is what triggered the spiral of events in this story. Macbeth eventually followed through with killing King Duncan. It was sometimes thought that

Bowling Ethnography Free Essays

Heather Dooley 10 Pound Balls We tend to think that bowling is a very simple and boring sport played by only older men. I did my fieldwork at a bowling alley during two different leagues to explore the different social interactions among bowlers. I learned that bowling is not limited to one specific age group or gender. We will write a custom essay sample on Bowling Ethnography or any similar topic only for you Order Now I also discovered there is a unique hierarchy among the bowlers that is not determined by their age or gender. This social status is dependent upon their bowling average, type of ball used, and the weight of their balls. I found there were many other social interactions that occurred between smaller groups of bowlers such as teammates. I first entered the field during a Wednesday night bowling league. The bowling alley was filled with mostly men. I walked the length of the building and couldn’t find any women bowling. I soon found out this was a men only bowling league. I was told there was also a women only bowling league that occurred on Tuesday’s. The majority of the men bowling were middle-aged or older. However, there were a lot of men in their twenties bowling as well. On my second entry into the field it was during a Friday night bowling league. On this night the bowlers were all different ages but with a majority of younger men and women in their twenties. When I walked the length of the bowling alley that night I counted almost an equal amount of women as I did men. In this league it was required to have at least two or three women on each team. This is called a mixed league. On the third night of observations, my second Wednesday night, I sat down at a table with a team of bowlers. Three were in their twenties and two were in their late forties. While I was talking to one of the younger men I told him how I noticed a lot less women in this league then the Friday night league. I asked what the requirements were, if any, to join either league. He said â€Å"In order to join this league you had to have a 180 average. † He also told me this league was more competitive because it was only men and because they had the average requirement. This league has a larger amount of money to be won at the end of the season because of the competitiveness. When the bowler referred to average he meant the average amount of pins he will usually knock down during three games. Every game you have the opportunity to knock down 120 pins. Each game played has ten frames. The term frames means each turn all the bowlers take. Every frame the bowler has the chance to knock down ten pins. If you knock down all ten pins at once this is called a strike. When you bowl a strike it earns you more then ten points. If you bowl a strike for every frame you can receive a 300 game. This is the highest score you can reach and it is very difficult to achieve. Strike Terminology: 1 – Strike 2 – Double 3 – Turkey 4 – Four Bagger 5 – Five Bagger 6 – Six Bagger 7 – Seven Bagger 8 – Eight Bagger 9 – Nine Bagger 10 – Ten Bagger 11 – Eleven Bagger 12 – Twelve Bagger I discovered the main way bowlers judge each other’s skills is through the average they hold. Someone with a 250 average considers himself a better bowler then someone with a 185 average, even if the lower average bowler beats him in a game. Another form of bowling hierarchy is determined by the type of ball you use. Some bowlers will pay anywhere between $250 to more than $300 for just one ball! I learned that there are different types of bowling balls made to help you throw the ball a certain way. Some people may buy a ball they can throw straight better and others buy balls they can throw with a curve better. While I was sitting at the table with the bowlers I overheard a couple of them talking about their balls. Some men used them as a way to brag to the other men. They would say the reason another man is bowling so bad is because he has a bad, cheap ball. I also noticed the men bowlers would use the weight of their balls to poke fun at the other bowlers. They will compare their ball’s weight to their manhood or manliness. For instance, â€Å"Wow, you’re only using that little ten pound ball. Did you borrow that from your girlfriend? † â€Å"Careful carrying that big sixteen pound ball you might not be big enough for that yet. † [pic] There are many different kinds of socialization among the bowlers. They joke and tease each other, give tips on how to bowl better and they also play card games with their teammates. There are two different types of games played among the different leagues. On Wednesday night they play a game called Kiddy Pot. This is a money game played by the men bowlers only that corresponds to how well you are playing. If you miss the five pin, throw a gutter ball, or miss the head pin twice you lose a dollar. If you are hung, which in bowling terms means four members of your team strike or split during the same frame but one does not, then the person who misses the strike loses two dollars. If all five members of the team strike during the frame, the next frame whoever misses the strike loses a dollar. At the end of the season all of the money lost playing this game is split among the players of the team evenly. [pic] [pic] The Friday night bowling league plays a different game. This game is set up like poker. Every member of the team who throws a strike or a split will get a card from the deck. If you miss a spare or have an open frame then a card is taken away from your pile. At the end of each game the person with the best poker hand wins. Usually any women who play this game don’t lose a card if they miss a spare or have an open frame. I learned that bowling is a very complex social structure with its own set of socialization rules and terms. It is not gender or age specific. Bowlers have their own private language they use to communicate towards one another. They are generally accepting of outsiders joining in on their conversations and own private jokes. Is there more I could learn my entering the field and joining a league myself? How to cite Bowling Ethnography, Essay examples

Marketing Management strategy

Question: The essay question to be addressed through research and review of the contemporary literature in the topic area: digital marketing? Answer: Introduction The process of digital marketing can be defined as the process in which the various marketing activities are done via the various digital media present in the world. The process of digital marketing allows the various digital media to be used by the organisations in the various industries around the world. The current digital age allows the internet to be one of the most important parts of the lives of the individuals in the current societies and the various organisations in the current industries. The advancements in the various aspects of the information and communication technologies allow the information and communication systems to be used for a wide range of organisational operations and processes. The process of marketing involves a number of activities which are done by the organisation to introduce their products and services in the market and increase the interest of all the existing and potential customers in the corresponding market (Wang, 2001). There are a number of met hodologies and strategies which are implemented by the various organisations in the current industries. This essay focuses on such wide range of marketing activities which are being done via the various digital media present in the current digital age. The essay focuses on a question which allows us to reach a conclusion of the future of the process of digital marketing in the various industries. The essay allows us to identify, understand and analyse the various aspects of the process of digital marketing and their effect on the future and implementation of the process in the current industries. Description This section includes some of the interesting facts and description about the process of digital marketing which allows the organisations to consider it as a viable marketing option for the various marketing activities along with the wide range of products and services provided to the customers (Chaffey, 2012). Online shopping The trend of shopping for products over the internet is increasing day by day. The individuals around the world prefer to buy the various products and services over the internet without going to the actual physical retail stores. This is causing the business of the various online retailers to bloom in an accelerated manner. The business of online marketing includes the activities of providing the customers with the complete set of information regarding the products and services. A number of recent surveys and questionnaires reveal that the individuals in the societies across the world prefer to have all the information over the internet regarding the products before making the buying decision (Wind, 2002). This process of marketing over the internet helps the customers in each stage of the buying decision for the corresponding product or service. This also allows the customers to have confidence in the various online retailers across the internet who are providing authentic and compl ete information regarding the products. Email marketing The process of email marketing allows the retailers to send emails to the existing and potential customers regarding the new products of the organisations, various promotional offers on a number of products and some of the enhancements of the existing products. This allows the existing and potential customers of an organisation in a particular market to get the information regarding the various releases and launches of the products of the organisation. The process of email marketing allows the organisations to send frequent emails to the potential customers based on their browsing behaviour over the internet (Miller, 2012). Video This activity in the digital marketing allows the organisations to provide the existing and potential customers in the corresponding market with the video of the products. These videos allow the customers to see the various features of the products, which in turn helps them in the process of making the buying decision. These videos also gain visibility in the search results in various search engines over the internet due to large number of views by a number of individuals across the globe (Chaffey, 2012). Content marketing This type of digital marketing involves the activities of the posting some data in a number of blogs by the organisations providing a number of products to the customers in the market. A number of recent surveys and experiments have proved that the blogs affect the buying decisions of the customers in the market in greater manner than the other media. The popular blogs followed by a large number of individuals across the country allows the data posted by the organisation to be accessed by a large number of potential customers, which in turn allows the sales of the products to be high. Increase in the number of pages in the posts in various blogs allows the customers to have more detailed information regarding the products and hence it leads to increase in the popularity of the products along with the increase in the sale (Ryan, 2014). Application This section explains the marketing activities of some of the organisations which have implemented the process of digital marketing in their business model as part of the marketing module. This section of the essay also focuses on some of the statistics analysed and monitored by the organisation. There are a number of organisations in the current industries which have implemented the process of digital marketing in their business model. Some of these successful applications of digital marketing are mentioned in this section. Uber Uber implemented the process of digital marketing in its business model by focusing on the large number of business professionals present in the various societies across the globe. The organisation focused on such business professionals who won't mind paying a little extra according to the comfort, style and class of their car rides. The organisation started marketing the service of providing cab services with premium vehicles through its mobile application. The high usage of smartphone by the business professionals present in the various industries across the globe allowed the organisation to have a lot of exposure through the mobile application (Chaffey, 2012). This activity of mobile marketing allowed the customers in the markets to easily book rides between wide ranges of locations, which in turn led to the success of the business of the organisation. Another digital marketing activity by Uber was the delivery of the Christmas tree on the occasion of the holidays. Uber was provid ing a service of delivering the Christmas trees to the homes of the customers in a number of cities in the United States of America (Bird, 2007). The organisation was charging 135 US dollars for the delivery of the tree to the homes, which allowed it to gain a lot of popularity. This digital marketing activity of Uber was done under the name of UberTREE which became a lot popular during the festive seasons. The organisation has also carried out a number of other digital marketing activities like allowing the customer to cuddle with the kittens on the National Cat Day. The customers could demand the service from the organisation on the National Cat Day, which allowed the organisation to gain popularity and strengthen the brand image of the organisation (Miller, 2012). Buzzfeed Buzzfeed is an organisation which is blooming in the market by providing interesting contents on the internet. The organisation focuses on the people who consume a lot of contents over their smartphone during the time they are idle or waiting. The organisations digital marketing strategy focuses on the people who claim to be bored in life or bored at work. This digital marketing strategy has allowed the organisation to increase its revenue in a very aggressive manner which in turn makes it one of the top contenders in the race of being the best in the market of providing social content over the internet (Wind, 2002). The organisation implements a very effective and efficient marketing strategy which allows the organisation to identify, analyse and understand the various content which have the potential of trending in the internet. The digital marketing activity of the organisation also focuses on the browsing behaviour of the individuals across the globe and their consumption pattern s of the various social contents. The content marketing activities of the organisation allows the users and consumers to relate themselves with the various brand images and videos, which in turn allows the organisation to gain revenues through a number of strategies of sensible advertising. The organisation also focuses on the consumption of the social contents by the mobile devices, which causes it to direct its digital marketing activities towards the mobile devices. Kiva This is an organisation which is operating in the United States of America in the industry of micro financing. This is a non-profitable organisation which operates in order to allow a number of individuals in need across the world to avail financial loans from a large number of lenders around the world. The organisation also allows the entrepreneurs and students across the entire globe to take advantage of this arrangement which allows a large number of people to be connected over the internet through the activities of borrowing and lending money. The organisation involves a number of digital marketing activities which aims at spreading the objectives of the organisation over the entire world which in turn allows the organisation to have a large number of consumers over the globe through the internet (Chaffey, 2012). One of the strongest factors of the digital marketing process of the organisation includes the capability of the organisation to maintain the brand name and image in the industry of microfinance. The digital marketing strategy of the organisation allows it to maintain high visibility in the results of a large number of search engines which allow the consumers across the globe to search through the viable options in the industry of microfinance. This allows the organisation to be one of the first preferences of the consumers across the globe for the financial transactions in terms of quality of service, security and confidence. The organisation also includes the usage of a number of social networking sites to provide its services to the consumers by claiming that the processes of microfinance are also a way for the people across the globe to connect (Miller, 2012). Dominos pizza This organisation implemented the process of digital marketing in its business model by allowing the customers around the world to have access to the menu and the ordering system via the digital medium of internet. The organisation developed a mobile application and website to allow the customers to easily place their orders in the nearest kitchen, which in turn allowed the organisation to have more popularity and better brand image. The mobile application developed by the organisation was ensured to be available for the customers in every kind of platform. Discussion This section of the essay focuses on the discussion regarding the process of digital marketing being the future of the marketing module of the business model of the various organisations. In the essay we identified, analysed and understood the various applications of the digital marketing process in the real world which has led a number of organisations to the success of their businesses (Wind, 2002). This section includes some of the future predictions of the process of digital marketing which explains its position as the future of the marketing process of the business models. The organisations in the current industries are focusing a lot on the design of their website and the targeted landing page for the customers. There are a number of tools and techniques present in the market, which allow the organisations to have a better website designs and better accessibility of the websites. This allows the organisations to have a stronger brand image via the internet, which in turn allows the organisation to have more popularity and curiosity for their products and services (Bird, 2007). The organisations are channelizing more and more of the resources available to them to utilise all the digital media available in the current societies. This allows the popularity of the digital marketing process to increase a lot and continue increasing in the future. So digital marketing can be considered as the future of the marketing process as most of the organisations in the various industries around the world are focusing on strengthening their process of digital marketin g. The usage of the mobile devices and other handheld devices are increasing day by day in an aggressive manner, which allows a lot of content to be consumed by the people around the globe through these handheld devices. The process of digital marketing involves a number of such activities which are responsible for providing contents over the internet which leads to the consumers having more and more interest towards the products and services of the organisation. The high usage of these devices requires the organisation to implement the process of digital marketing in their business model to ensure that the process allows the organisations to gain more and more popularity in the corresponding market. This proves that the process of digital marketing is responsible for the satisfaction of the needs of the customers in the present and the future. So this allows us to conclude that the process of digital marketing is the future ahead for the marketing process (Miller, 2012). The process of digital marketing allows the marketing professionals working in various organisations around the world to have a lot of options in terms of the media, tool, technique and way used to connect to the existing and potential customers across the world. This allows the marketing professionals to have better effectiveness and efficiency in their respective business operations, which allows them to make the organisation move ahead in the direction of achieving its goals and objectives. So the process of digital marketing allows the marketing professionals to have better customer base, stronger brand image and more popularity. This proves the presence of the digital marketing process in the future (Wind, 2002). Conclusion The essay focuses on the various applications and techniques involved in the process of digital marketing along with the various components of the process. The essay included the discussions regarding the future of the process of digital marketing in the current societies. This can be concluded from this essay that digital marketing indeed has a future in the industry operating in various parts of the world. The advancements in the information and communication systems and techniques in the world has allowed the process of digital marketing to be more and more effective and efficient, which in turn allows the organisations to focus on the targets of the business processes in a better way (Chaffey, 2012). The process of digital marketing is also getting a lot of innovative and creative solutions for a number of issues present in the organisations around the world. This allows the process of digital marketing to be very popular in a number of industries where the process provides easy and effective solution in comparison to any other process or technique. So the process of digital marketing is actually the way to move ahead in the future. References Balasubramanian, S., Krishnan, V. V., Sawhney, M. 2001. New offering realization in the networked digital environment. Digital Marketing, 310-338. Barwise, P., Farley, J. U. 2005. The state of interactive marketing in seven countries: interactive marketing comes of age. Journal of Interactive Marketing, 19(3), 67-80. Bird, D. 2007. Commonsense direct and digital marketing. Kogan Page Publishers. Chaffey, D., Ellis-Chadwick, F. 2012. Digital marketing: strategy, implementation and practice. Pearson. Chaffey, D., Smith, P. R., Smith, P. R. 2012. eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Deighton, J., Barwise, P. 2000. Digital marketing communication. Future Media Working Paper, No. 00-801, London Business School. Dholakia, U., Bagozzi, R. P. 2001. Consumer behavior in digital environments. Digital marketing, 163-200. Edelman, D. C. 2010. Four ways to get more value from digital marketing. McKinsey Quarterly, 6. Grier, S. 2009, June. African American Hispanic youth vulnerability to target marketing: Implications for understanding the effects of digital marketing. In BMSG Meeting on Digital Media and Marketing to Children. https://www. nplanonline. org/system/files/Targeted_marketing_to_Hisp_and_AA_youth. p df. Kline, S., Dyer-Witheford, N. 2003. Digital play: The interaction of technology, culture, and marketing. McGill-Queen's Press-MQUP. Miller, M. 2012. B2B Digital Marketing: Using the Web to Market Directly to Businesses. Que Publishing. Parsons, A., Zeisser, M., Waitman, R. 1998. Organizing today for the digital marketing of tomorrow. Journal of Interactive Marketing, 12(1), 31-46. Rowan, W. 2002. Digital Marketing: using new technologies to get closer to your customers. Kogan Page Publishers. Ryan, D. 2014. Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page Publishers. Smith, K. T. 2012. Longitudinal study of digital marketing strategies targeting Millennials. Journal of Consumer Marketing, 29(2), 86-92. Urban, G. 2003. Digital marketing strategy: text and cases. Prentice-Hall, Inc.. Wang, Y. S., Tang, T. I., Tang, J. T. E. 2001. An Instrument for Measuring Customer Satisfaction Toward Web Sites That Market Digital Products and Services. J. Electron. Commerce Res., 2(3), 89-102. Wind, J., Mahajan, V. 2002. Digital marketing. Etas. Wind, J., Mahajan, V. 2002. Digital marketing: global strategies from the world's leading experts. John Wiley Sons. Wymbs, C. (2011). Digital marketing: The time for a new academic major has arrived. Journal of Marketing Education, 0273475310392544.